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Example of the principleFocal Points (#65)

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Movie: Sleepless in Seattle

In Nora Ephron’s 1993 comedy, a woman proposes to a stranger that they meet on top of the Empire State Building on Valentine’s Day, without him ever agreeing. In the end, the two find each other anyway, thanks to the power of a place and a day that everyone knows.

Two dots at opposite edges, between them a flickering web of dashed lines and many pale circles. At the turning point a single circle lights up in gold, both dots draw their line there and meet; finally, a new gold circle lights up somewhere else, and the lines bend toward it.
Principle #65

Focal Points: When people have to coordinate without communicating, they choose the answer everyone considers obvious, and if you set that reference point, you steer the outcome.

3 min read5 sectionsSituationLink to the principle
Contents

“Sleepless in Seattle” is a romantic comedy. Seen strategically, it tells of a difficult coordination problem: two people in different cities who have never met are supposed to meet at a particular place. The arrangement comes from only one side. What carries the film is a focal point so strong that it works almost without a yes – Focal Points at their most romantic.

From two distant dots, arcs of dots curve toward the gold tip of a tall tower – as in “Sleepless in Seattle.”
From two distant dots, arcs of dots curve toward the gold tip of a tall tower – as in “Sleepless in Seattle.”

A call to the radio show

Situation
The architect Sam Baldwin, played by Tom Hanks, has lost his wife and moved with his son Jonah from Chicago to Seattle. On Christmas Eve, Jonah, played by Ross Malinger, calls a nationwide radio show because he wants his father to be happy again. Sam talks about his wife on the air. In Baltimore, the journalist Annie Reed, played by Meg Ryan, is listening. She is engaged but senses that something is missing in her relationship.
Link to the principle
The starting point is a pure coordination problem. Two strangers in different cities have no shared place and no shared time. Without a reference point they both know, they will never meet.

A place from an old movie

Situation
Inspired by the 1957 film “An Affair to Remember,” in which two lovers arrange to meet on top of the Empire State Building, Annie writes Sam a letter proposing that they meet there on Valentine’s Day. Her friend Becky, played by Rosie O’Donnell, secretly mails the letter.
Link to the principle
Annie doesn’t choose just any place. The Empire State Building is one of the best-known buildings in the world, and Valentine’s Day is the quintessential day for lovers. Together they form a reference point that stands out. Thomas C. Schelling calls this a focal point: a solution that everyone recognizes as obvious.

No yes, no plan

Situation
Jonah reads the letter, decides Annie is the one and secretly replies in his father’s place. Annie travels to Seattle on a work pretext and sees Sam, but it goes no further than a brief hello. She decides in favor of her fiancé, Walter. Jonah, however, secretly flies to New York with the help of his friend Jessica to meet Annie. Sam follows him.
Link to the principle
The coordination is one-sided. Annie has named a place; Sam has never agreed. Yet everyone involved knows where to look, if they look. That shows the power of a strong focal point: it works even when communication is incomplete.

On the observation deck

Situation
On Valentine’s Day, Annie tells her fiancé about her doubts over dinner, and the two part amicably. She sees the Empire State Building lit up with a heart and rushes there. Sam and Jonah have just left the observation deck. They go back because Jonah has forgotten his backpack. There, Sam and Annie recognize each other and leave together.
Link to the principle
The screenplay plays with chance, but the place is no coincidence. All three are at the same place on the same evening because this place and this day are the only reference point they share. Without it, they would never have found each other.

What the film shows

Situation
The film is a love story, not a lesson in game theory. It thrives on emotion, near misses and humor. The Empire State Building as the place of reunion is borrowed from the older film and makes the story instantly understandable for the audience.
Link to the principle
That is exactly the point. Focal points arise from a shared culture, from images and stories that many people share. If you know them and use them, you can coordinate with others without spelling everything out.
Key takeaways

Key lessons

  1. When you can’t make arrangements, choose the place or time that stands out most.
  2. Use shared stories and images as reference points.
  3. A strong focal point works even when only one side names it.
  4. Stick to a reference point once it has been named, so that others can rely on it.
  5. Check whether the other person shares the same cultural background.
Summary

In “Sleepless in Seattle,” Annie proposes to a stranger that they meet on top of the Empire State Building on Valentine’s Day. Sam himself never agrees. Because the place and the day are so conspicuous, the two find each other in the end anyway. The film shows how a focal point arises from a shared culture and makes coordination possible that would otherwise fail.

Sources
  • Thomas C. Schelling: The Strategy of Conflict. Cambridge (Mass.): Harvard University Press 1960.
Back to the basics

Read what lies behind Focal Points: with explanation, animation, video and research.

Background: WEGVISOR’s own selection from the strategy literature · More about the origin

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